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Cool Startups, Uncategorized

Warby Parker High End Eyeglasses – Changing the Rules


This weekend, I experimented with a new website based on a recommendation by Mark Suster of GRP Partners (based on his Twitter Feed – I don’t actually know Mark). The site is www.warbyparker.com …and it’s changing the way people buy prescription eyeglasses. Here’s how it works:

1. Go to www.warbyparker.com and look at the available selection of eyeglasses

2. When you see a few pairs that might be right for you, click “Home Try-On”. This will add them to your bin at zero cost (for now.) Don’t click on ‘add to Shopping Bag’ like I did or you’ll be charged for the glasses.

3. They’ll ship you up to five pairs at a time. Try them on and pick one or two pairs. When you’ve got a pair that you like, go to the site and add that specific pair to your shopping bag. It’ll ask you for details of your prescription and your doctors information (for confirmations).

4. The cost? $95! Here’s why they’re so cheap:

Now for the best part…for every pair you purchase, Warby Parker sends a free pair of prescription glasses to some needy person in the the third world! Apparently having eyeglasses increases someone’s earning power by 20% on average because they can now do jobs that were previously off limits based on their vision. So in summary, you get glasses for $95 including the lenses and coatings AND you are helping the planet at the same time! Why wouldn’t you do this? My first shipment arrives at the office later this week!

Tim O’Loughlin

Eastward Capital Partners

432 Cherry Street

West Newton, MA 02465

o: (617) 762-3611

c: (617) 947-6272

http://www.eastwardcp.com

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Eastward Capital Partners – providing $1 – 10 million venture debt, growth capital and equipment financing to venture-backed, emerging growth companies since 1994. We also provide expansion capital to non venture backed companies.

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Tim O’Loughlin

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