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Marketing, Productivity Tips, social media, Uncategorized

Information Overload?


I saw an interesting post today by Whitney Johnson. Whitney is the co-founder of Clayton Christensen’s investment firm Rose Park Advisors — Disruptive Innovation Fund and is a Harvard Business Review blogger. Whitney quotes Clay Shirky saying, “There’s no such thing as information overload, there’s only filter failure.” The post contains a link to a story about Storify, a Khosla Ventures startup that has created a service that enables you to make sense of the vast volume of data available in your social networking feeds. Here’s the link…

http://gigaom.com/2011/04/25/the-future-of-media-storify-and-the-curatorial-instinct/

As with all startups, there will be some sort of growing pains. You’ll note the irony of a startup that promises to eliminate information overload is experiencing its own overload at the moment…see their most recent Tweet below…

@StorifyStorify

We’re experiencing heavy loads now on our servers (thanks for everyone signing up!) and working quickly to resolve the slowdown

While Storify fixes their overload problem, I’ve been evaluating some other tools that monitor and help make social networking more user-friendly in one form or another. Here are just a few:

http://seesmic.com/ – this integrates your Facebook, Twitter and LinkedIn sites into one handy dashboard. It includes the Klout score for each poster so you can see who in your network has the best ‘reach’. Klout scores will soon incorporate LinkedIn and Facebook reach which will give a much more accurate rating system.

http://www.tweetdeck.com/ – similar to Seesmic but with a slightly less friendly user interface.

http://tweepi.com – this is a handy way of cleaning up your Twitter followers. You can un-follow people who aren’t that active or that aren’t following you.

For a more complete analysis of social media monitoring tools, check out OneForty’s blog post here…http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/

Like Storify, I’m feeling a little overloaded myself.

Tim O’Loughlin

Eastward Capital Partners

432 Cherry Street

West Newton, MA 02465

o: (617) 762-3611

c: (617) 947-6272

http://www.eastwardcp.com

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Eastward Capital Partners – providing $1 – 10 million venture debt, growth capital and equipment financing to venture-backed, emerging growth companies since 1994. We also provide expansion capital to non venture backed companies.

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Tim O’Loughlin

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