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The Fitness Challenge

The O’Loughlin household eats organic vegetables, cage-free chicken and eggs, minimally processed foods or as my grandparents would have called it…food. If our grandparents walked into a modern day supermarket, they would be shocked by some of the ingredients on most food labels. High fructose corn syrup and genetically modified soy (patented by the chemical company, Monsanto) show up in the first couple of ingredients on labels of most prepared foods. Corn and soy crops dwarf the production of any other non-animal farm product.

So how did the food supply change so much in such a short time span? Nearly a third of all farm subsidies go to corn production. Corn is used in the feed stock via concentrated animal feeding operations (CAFO’s) to expedite the bulking-up process. Much of the remainder is used in the human bulking-up process via high fructose corn syrup and corn starch being added to foods being labelled as low-fat and all-natural. I use the fooducate app on my android phone to scan food items before purchasing them. You can download the app for iphone or android here…

When you start scanning bar codes, the first thing that you’ll notice is that the best foods, don’t have ingredient labels…vegetables, fruits, bulk grains, etc. The best strategy is to do ‘perimeter shopping’ in the grocery store. The fresh vegetables, fruits, poultry, fish, etc. are all in the outside aisles. When you spend less time shopping in the middle of the store, you’ll begin to notice less girth in your own middle section. I’ll see you at the gym 🙂


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venture debt firm providing growth capital for emerging growth companies


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Tim O’Loughlin

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