Shareaholic data reported for January 2012 shows an incredible growth in referral traffic from the virtual pin-board site, Pinterest. If you haven’t seen Pinterest yet, my bet is that you will within the next 90 days. Of my Facebook contacts, just 5.6% of you are on Pinterest. Pinterest now represents 3.6% of all referral traffic on the web. To put that in perspective, that’s puts it on par with Google and Twitter. In fact, it’s greater than Google Plus, LinkedIn and YouTube combined. Pinterest was launched in 2010 and represented just .17% of traffic last July.
Pinterest is backed by Jack Abraham (Milo), Michael Birch (Bebo), Soctt Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel, Kevin Hartz (Eventbrite) Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman and Brian Cohen. There’s some debate about the revenue model for the company but it’s believed they are a marketing referral engine that makes money when people click on links and complete a transaction. A retailer would need to opt-in to their tracking codes which would make sense because of the marketing insights they would gain.
Go on and check it out here…http://pinterest.com/ (fair warning, it’s addictive). If anyone from Pinterest happens upon this post, I’d love to participate when you are fundraising next.
Eastward Capital Partners
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Eastward Capital Partners – providing $1 – 10 million venture debt, growth capital and equipment financing to venture-backed, emerging growth companies since 1994. We also provide expansion capital to non venture backed companies.