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The Gym Membership Lottery

I’ve seen a lot of new fresh shiny faces at the gym over the last few days as people make the usual New Year’s resolution to get healthy. I read an insightful article in Psychology Today about a phenomenon that we know all too well – people quickly get discouraged and stop going to the gym after a few short months. Here’s a link to the article just in case your print subscription to the publication has lapsed …

Not surprisingly, the rate of people sticking to their New Year’s resolutions drops over time to approximately 46% in their study. Here’s the math:

  • 1 and 2 weeks – 71%
  • 3 and 4 weeks – 64%
  • 3 months – 50%
  • 6 months – 46%

If you make it 3 months or more, the rate of attrition is just roughly 1% per month. Skeptics will tell you the gym will be empty by February – don’t believe them. You’ve got very good odds of winning in the gym membership lottery …I’ll bet you succeed.

Tim O’Loughlin

Eastward Capital Partners

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West Newton, MA 02465

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Tim O’Loughlin

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